Whalers Village, Ka’anapali Beach, Maui, Hawaii

Studio

Our Story

Serrao Architecture, founded by Chris Serrao in 2004, is a leading Los Angeles-based architectural and development firm renowned for its comprehensive and innovative services. Raised in West Los Angeles and a graduate of the prestigious Southern California Institute of Architecture, Chris Serrao has deep roots in the community, raising his family in Mar Vista and volunteering for years with the North Venice Little League. Today, he dedicates his time to building housing for veterans, reflecting his commitment to social impact. Serrao Architecture provides a wide range of services, including precise as-built BIM modeling, strategic programming, innovative architectural design, detailed production, feasibility studies, visionary master planning, and seamless interior design integration. With a focus on excellence and technological leadership, the firm guides projects from concept to completion, delivering exceptional quality and client satisfaction through its development expertise.

Serrao Architecture Headquarters, 11513 W. Pico Blvd., Los Angeles, California

Our Company

Serrao Architecture stands as a prominent Los Angeles-based architectural and development firm, distinguished for its comprehensive suite of services tailored to meet the diverse needs of its clientele. Specializing in Building Information Modeling (BIM), Serrao Architecture offers a spectrum of services ranging from meticulous as-built BIM modeling, strategic programming, and innovative architectural design to precise production, insightful feasibility studies, and visionary master planning. With an unwavering commitment to excellence, the firm seamlessly integrates interior design into its repertoire, ensuring a holistic and cohesive approach to every project. Serrao Architecture prides itself on its proficiency in BIM, positioning the firm at the forefront of technological advancements in the industry. Beyond design and planning, the company extends its expertise to development services, underscoring its ability to shepherd projects from conception to realization with a keen focus on quality and client satisfaction.

Our Vision

Serrao Architecture envisions a transformative future where architectural excellence converges harmoniously with sustainable development, transcending conventional norms. At the heart of this vision lies the commitment to create a seamless project team, untethered by economic self-interest or contractual confines. Instead, the firm aims to cultivate a collective of companies sharing a mutual responsibility, collaborating seamlessly to propel each other towards realizing the owner’s goals. Serrao Architecture is dedicated to redefining the architectural landscape through innovative solutions, ensuring that its creations not only address immediate needs but endure as timeless reflections of thoughtful design and responsible development. This unique vision underscores the firm’s dedication to holistic collaboration and enduring impact within the architecture and development industry. 

Falcon Ridge Town Center, Fontana, California

Our Values

At Serrao Architecture, our values center around recognizing the inherent advantage of having, at the very least, the architect and their team involved from the project’s inception. We firmly believe in fostering an environment where both the architect and other team members are regarded and act as equals, irrespective of contractual hierarchies. Decision-making through a consensus among all team members, including the client, is integral to our approach, ensuring well-informed choices and ultimately leading to superior project outcomes. The cornerstone of our values lies in sincere mutual respect and trust, demonstrated by actively engaging all team members throughout the entire process, not merely at designated points. With this foundation, Serrao Architecture facilitates seamless collaboration, allowing teams to effortlessly incorporate these principles into their collective ethos.

Our Mission

Serrao Architecture is driven by a mission to revolutionize project delivery, embracing an approach that seamlessly integrates people, systems, business structures, and practices. Through collaborative processes that tap into the collective talents and insights of all participants, our mission is to minimize waste and optimize efficiency across every stage of design, fabrication, and construction, ultimately ensuring a transformative and sustainable impact on the built environment.

Pasadena Commons, South Lake Avenue, Pasadena, California
We all have ability. The difference is how we use it…Stevie Wonder

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